Editor – StyleMelbourne
2012-Introduction to Runway Production course
Beginning her career as a fashion and lifestyle journalist, Sarah Willcocks has covered the L’Oreal Melbourne Fashion Festival, Australian Fashion Week and Melbourne Spring Fashion Week for the past nine years. In response to a lack of local fashion news and support of Melbourne labels, Sarah founded the blog StyleMelbourne.com in 2008.
She is regularly called upon to judge design and fashion competitions such as Spirit of the Black Dress, Caulfield’s Fashion Stakes and the Melbourne Design Awards. A regular guest panellist on live fashion chat show Fashion Torque, Sarah has hosted trend workshops for brands like Portmans and Betts for Her, featured in two fashion editorial campaigns in recent months and was the one of the first official bloggers for the L’Oreal Melbourne Fashion Festival this year.