Sam Sidney

Online editor – & is not only Australia’s leading youth culture website but also a boutique digital agency providing content for some of the country’s most recognisable brands, including Sportsgirl – which is where writer and editor Sam Sidney comes in.

As the online editor of – Australia’s leading high street retailer – Sam is responsible for producing highly engaging content, innovative digital marketing strategies and keeping Sportsgirl at the forefront of all online trends. Doing everything from managing their social media portfolio to interviewing talent to brainstorming campaign themes, the role is exciting and diverse – no two days are the same.

Sam started at Pedestrian three years ago, after running two successful small businesses (online boutique Twin Cat Vintage and local design market Blackbird Market) and has bachelor degrees in Visual Arts and Journalism from Monash University. She is also a regular contributor to SPOOK magazine and blogs for the VICE magazine blogging network.

Sam calls upon her experience in film, photography, design, styling and blogging to deliver high quality content within an industry she truly loves.

Q. What’s one thing you wish you’d known when you started your career?

A: One thing I wish I had known when I started my career is that while studying is great – uni isn’t everything – and the real learning actually comes from hands on experience and interning.


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