CEO – Virgin Australia Melbourne Fashion Festival
In May 2011, the Virgin Australia Melbourne Fashion Festival appointed Graeme Lewsey to the newly created role of Chief Executive Officer. Graeme will lead the Festival and its world class team to new heights in 2012 and beyond.
Graeme is a proud Melburnian and after graduating from his BA at RMIT University he was awarded ‘Australian Young Designer of The Year’ by Woolmark, which was followed by a decade of work with leading fashion brands and marketing agencies overseas.
Returning to Australia in 1997, Graeme has been involved in the development of ‘Australian Fashion Week’ and subsequently joined the global team at IMG as a Senior Executive for the Asia Pacific region and was instrumental in the establishment of a range of events including the ‘Singapore Fashion Festival’, ‘Hong Kong Luxury Week’ and the ‘Sydney Fashion Festival’.
Graeme was appointed the CEO of the Virgin Australia Melbourne Fashion Festival in May 2011 bringing unparalleled event management, marketing and international industry experience to the Festival. Under Graeme’s direction the 2012 Festival took on a new and all-embracing direction empowering consumers and opening its doors to provide a high quality, diverse and exciting schedule of events for everyone to enjoy.