Production Manager - Event Gallery
Daniel recently returned to Australia after spending the three years working with leading fashion production companies from the UK and France. During this time, Daniel was the official Backstage Manager of London Fashion Week (LFW) for five seasons, managing over twenty-five shows per season.
He has delivered runway shows for designers such as Gucci, Gareth Pugh, Richard Nicoll, Alexander McQueen, Marios Schwab, Hussein Chalayan and Mark Fast and has worked with some of the world’s leading producers, stylists and models.
As part of his role at LFW, Daniel was also responsible for redesigning backstage protocols used at the festival in collaboration with the British Fashion Council and LFW’s senior production team.
In 2010, Daniel was also a core part of the international team assembled to run the first Arise Magazine Fashion Week in Lagos, Nigeria, which celebrated the role of African models and designers in modern fashion.
Within Australia, Daniel has worked in key positions on all three major East coast fashion festivals, including as the Backstage Manager for the L’Oréal Melbourne Fashion Festival (2009-2012), Backstage Manager and Collections Manager for Melbourne Spring Fashion Week (2008-2009) and as a Collections Manager at Australian Fashion Week (2008-2009).
Daniel is currently working as a creative in an advertising agency.
Q. What’s one thing you wish you’d known when you started your career?
A: You don’t have to be “fashion” to work in fashion. When I first started working in the industry, I felt like a bit of a black sheep. I liked fashion, but I didn’t really know the world of fashion anywhere near as intimately as a lot of the people I came across. I thought it would be a disadvantage, but it turned out that a lot of the people I worked with found it quite refreshing that fashion wasn’t the be-all and end-all of my existence.